If you’re an Italian American you probably have a long list of mis-pronunciations, made up words and funny sayings that your Italian family uses regularly. I know we do! So when my friend Maria introduced me to her new apparel line Che Pecat I LOVED it! Che Pecat (pronounced kay Pa-cod) is a play on Cape Cod (here in Massachusetts) Just ask an Italian who doesn’t speak English to repeat “Cape Cod” for you and “Che Pecat” is what you’ll get. Che Pecat is also an abbreviation of “Che Peccato” which more or less translates to – What a Pity. Che Pecat’s slogan? “It’s a Pity you can’t be here!” Read about how Maria came up with the brand here.
So check out Che Pecat and maybe I’ll see you there this summer. We’ll be there the first week of August. If you’ve never been to Cape Cod…. Che Pecat!
*Che Pecat will be at the Boston Gift Show at the Boston Convention & Exhibition Center March 27-30.