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 Custom Search  | There aren’t many people who don’t know about Starbucks by now and you may also know that Starbucks is based on CEO –Howard Schultz’s vision of bringing a little bit of Italy back to the US. This is a clip from Starbuck’s website: “…in 1983,Howard traveled to Italy and became captivated [...] I watched a program on Travel channel the other day that pitted New York-style pizza against Chicago-style pizza…so basically thin crust pizza vs deep dish pizza. It was an entertaining program to watch and highlighted the history of pizza in the US. Apparently the restaurant I took a photo of and posted on [...] If you’ve read some of my past “Brand Italy”posts you know I like to rant about companies that try to be Italian without actually trying to be Italian. There are a whole list of companies that introduce products using Italian food appeal and then label them Italian…the problem is,it’s not remotely [...] How does the saying go? The three most important things about real estate are:Location,Location,Location. But what if that location is historic and beautiful,artistic and romantic? Is it the right place for a big brand? Take Piazza della Rotonda in Roma for instance (home to the Pantheon.) From a financial standpoint [...] The question is,what is Italian food? I continuously see commercials for large chain restaurants that promote their pizza or pasta or panini or whatever “they think”Italian food is and how they have conquered it…finally!! The ones that irk me the most recently are from Pizza Hut. One commercial shows how they [...] Italian Extra Virgin Olive Oil is like “French Wine”or “Swiss Chocolate”or “German Cars”…Italy isn’t the largest producer of Olive Oil (Spain is) but Italian Extra Virgin Olive Oil is in its own class…not to take anything away from any other country as there is certainly high quality products elsewhere,possibly [...] If you’re a regular reader of Italyville,you know that I’m passionate about true Italian brands and products. One of those products is ITALIAN extra virgin olive oil. I’m not talking about extra virgin olive oil that is brought into Italy from other countries to be mixed with Italian oil or simply [...] I was at a local grocery store the other day that in my my opinion has been modeled after a Whole Foods…. basically it has lots of organic foods,high end products,etc. and I came across a display for “Benedetto Cavalieri”pasta (from Lecce.) It was in a real fancy package (that included [...] UPDATE:Just to clarify:I certainly realize that Italians eat packaged foods and other “porcheria”like anyone else and that Italian companies make (in my opinion) junk (like Barilla sauce,which we also have here) My point is this:Regardless of what you name it or who makes it or where you may [...] |    |  | ||
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