If you’ve read some of my past “Brand Italy” posts you know I like to rant about companies that try to be Italian without actually trying to be Italian.  There are a whole list of companies that introduce products using Italian food appeal and then label them Italian… the problem is, it’s not remotely Italian.  Dunkin Donuts recently introduced the “Chicken Parmesan Flatbread Sandwich.”  The description of the sandwich from their website is as follows:

“Get a taste of Italy with premium breaded chicken, melted provolone cheese and tangy marinara sauce.”

Really?  I’ve never had one (and it’s safe to say, I never will) but I highly doubt that anyone will “Get a taste of Italy” when they try one. {for the record, I’m not saying the product doesn’t taste good… it might and it’s probably a great product for DD}  What do you think?

Here’s a more realistic photo of a Chicken Parmesan Flatbread Sandwich compliments of the guys over at We Rate Stuff. (Click on the link for their unbiased review on the sandwich)

**To make matters worse (much worse) I heard a commercial for the Chicken Parm Flatbread Sandwich a few weeks ago.  The commercial revolved around an Italian American “tough guy” with an accent making threats to someone to try the sandwich.  I tried to find it online but couldn’t.  I haven’t heard it since but I’m hoping that the Ad Agency or Brand Manager at DD smartened up and pulled it.