If you’ve read some of my past “Brand Italy” posts you know I like to rant about companies that try to be Italian without actually trying to be Italian. There are a whole list of companies that introduce products using Italian food appeal and then label them Italian… the problem is, it’s not remotely Italian. [...]
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If you’re a regular reader of Italyville, you know that I’m passionate about true Italian brands and products. One of those products is ITALIAN extra virgin olive oil. I’m not talking about extra virgin olive oil that is brought into Italy from other countries to be mixed with Italian oil or simply bottled [...] UPDATE: Just to clarify: I certainly realize that Italians eat packaged foods and other “porcheria” like anyone else and that Italian companies make (in my opinion) junk (like Barilla sauce, which we also have here) My point is this: Regardless of what you name it or who makes it or where you may have [...] I took this photo at the Brimfield Antique Fair…. there’s something about a Vespa isn’t there? Vespa is an Italian “Super Brand” I’ll be posting more on Italian brands and Italian branding soon since brand marketing is what I do for a living. This Vespa reminded me of a Luna Pop song [...] |
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